THE MISSION

We are in extremely weird, difficult, and challenging times for our world and industry. And frankly it’s probably the wrong moment to be launching a new company.  But from our inception not very long ago, we have prided ourselves on not only being innovative, but nimble - in producing high end quality work with the resources at our disposal and adapting to whatever challenges came our way.  With years of experience behind us, and veteran industry support around us, we’ve oddly been busy during a pandemic. For that, we are grateful, and would like to share our adaptive capabilities with our partners.

THE WORK

Right as everything got turned upside down at the end of march, Steve director Micah Perta created a spot for Trade Coffee that was timely and poignant, and not easy to pull off, from green light to air in 7 days.  It was challenging to figure out in that short time how to cast (so he turned to friends and employees of Trade) and how to make a commercial from everyone’s separate couch when there was no road map for how to pull that off. It was also a departure for Micah, who is usually a comedy director, the tone was more serious and what the moment called for - but, again, part of the adaptive DNA of Steve Unlimited. Press here

Building off that success, Micah was tasked to do a similar “Zoom” type promotion but on steroids, with 78 stars from across MTV Networks for their internal 2020 Upfront Campaign.It was a star-studded galactic sing along set to “Happy Together,” by The Turtles, with everyone from Kevin Costner to Snooki.  Micah created a best practices video (if you ask him nicely he might even send it to you even though he is embarrassed of it), was on-call for a week fielding questions from celebrities, hopped on Zooms or phone calls to direct remotely - he basically did anything he had to to get the right footage back to create the psychedelic Zoom from space it would become.  Here are some stills from the project below.

When Circus Maximus approached Steve Unlimited to collaborate on shooting a spot to promote wearing masks in NYC, we jumped at it.  Not only is Steve a huge lover of everything New York (and big Cuomosexuals), but it was also a chance, for the first time in two months, to actually get off the couch and out in the world to shoot something.  Not like in the past of course, this was a whole new world of socially distant shooting.  But luckily the aforementioned adaptive DNA of Steve Unlimited kicked in and we love the end result.With a crew of only three people and everything shot in and around director Micah Perta’s neighborhood of Williamsburg, Brooklyn (including his fire escape, his neighbors, his pizza joint, and his bodega), we pulled something off that we are all very proud of.

Most recently, Micah is in edit on eight spots he shot remotely in four days for Philadelphia Cream Cheese.  He cast on Zoom. Then sent film packages with cameras, laptops, lights, even first aid kits.  While shooting, he had his entire crew of department heads, from DP to Art Director to Food Stylist on Zoom helping set frames and walk talent through setting up gear and using the camera.  Both the agency team at GUT and the client were also on the Zoom providing feedback in real time.  It was the most difficult thing he has done not only in this pandemic, but in his career (the same was said by his entire veteran crew).  But it was amazing, and he can’t wait to do it again. 

 
And Steve Unlimited is currently in pre-production for a series of six spots for Truist Bank centered around employees and how they are supporting people in this difficult time.